Media mavens get to be mavens by study, hard work and devotion. We noodle ideas around all the time - Why would that work? Why would that be a good idea? How can we beat that into a serviceable tool for this client?

The only difference between media today and media yesterday is that there are more choices to sift through for the perfect answer for your media plan. Our job is to make sure we're on top of the ever-growing list of options, so you don't have to be.

Study up, kids!