PDF
Print
E-mail

5 WAYS TO MICRO-TARGET YOUR ADVERTISING

Written by April
Tuesday, 13 May 2014 16:50

It's easy to point to big media outlets as the answer for an advertising plan. But if your trading area is a three-mile radius around your location or your target audience is Norwegian natural blondes, what are the options?

Here are five ways the sharp-shooters at Thayer Media micro-target for their clients:

  1. Look at the concentric circles of influence around your location. If there are free or paid signage opportunities, they are often your first best option for increasing awareness. Evaluate out-of-home choices based on their proximity or their position on the path to your location. And if there are none, consider mobile outdoor - that way your message can drive through your trading area. Do you have company vehicles? Wrap them - you are now your own mobile billboard.
  2. Do a study of the search advertising that's going on in your category. Who among your competitors stands out? When you evaluate their keywords, make sure you have the same terms that matter to you. It's important to appear for the search words and phrases that your competition does. You can also take advantage of their keyword vulnerabilities and differentiate yourself in the areas that represent your best opportunities to stand out.
  3. Find an emotional outlet for your message. Specialized and/or localized media options mean that you might get to talk to people who care about the same things you do, and the options are nearly endless. We always look for a way to incorporate a human voice into our media plans. We also look for affinity relationships - remember those Norwegian natural blondes? I bet they're at the salon maintaining that color. Is there non-traditional out-of-home right across the street? Is there a column in the community newspaper or city magazine that talks about health and wellness?
  4. Direct mail that's offer-driven still stops the right buyer in their tracks. Just make sure the offer is significant or you'll be mailing your budget out the window. The best list is your list but careful list-buying can also yield great results.
  5. Own your Google location. Mobile and online search means it's important for you to be the one who shows up in an area search in your category. It's a very simple thing and it's amazing to us that so many businesses don't do this right after they sign their lease.

Finally, signage is critical. So make sure you have your signage designed and built by a professional. When people are driving down your street, they shouldn't have to squint to see who you are. And don't forget to add a category identifier if your name and logo don't logically get people to an understanding of what you have to offer.

Do you have other ideas? We do, but let us hear from you.

Comments  

 
#250 Marvin 2017-10-17 23:00
Very shortly this web page will be famous among all blogging viewers,
due to it's fastidious articles

Also visit my weblog - glow-eternal.com (glow-eternal.com)
Quote | Report to administrator
 
 
#249 Oscar 2017-10-17 14:11
Stay as close to the lash line as possible

Visit my webpage ... truvisage cream reviews scam
Quote | Report to administrator
 
 
#248 Nelson 2017-10-17 14:07
If we wish to define the set A of tall persons, then a
safe set a criterion to decide if an individual is tall or not solely.


Feel free to surf to my web-site :: smart tv 32 (Reda)
Quote | Report to administrator
 
 
#247 Octavio 2017-10-17 08:51
Howdy! Do you use Twitter? I'd like to follow you if that would be ok.
I'm definitely enjoying your blog and look forward to new
updates.

Also visit my web blog Signs Of
Brain Aging
Quote | Report to administrator
 
 
#246 Dominik 2017-10-17 08:05
You should take train and flights to Lhasa if you want to visit Tibet.

This excursion is pretty suited to family mainly because it brings different activities that can surely be liked by all family members.
Ask simply how much they are paid and other ways they help your local porters.


Feel free to visit my web-site :: Mountain Lodge
Wayanad
Quote | Report to administrator
 
 
#245 Lucinda 2017-10-17 07:33
Examples embody Banc de Binary and GOptions.

Review my web page ... Trading Binary Options
Quote | Report to administrator
 
 
#244 Kathleen 2017-10-17 07:17
The detailed reviews on 2013 horoscopes for all twelve
zodiac signs emerged below, helping in getting exact solutions when you need.
Have you ever thought how convenient it will be that you should understand and seduce your lover if you knew
his / her personality determined by their astrology
signs. Now scientists are conducting experiments to find out whether any possibility of life in almost any
other planet besides our personal planet " Earth".

Take a look at my web site :: love
horoscope
Quote | Report to administrator
 
 
#243 Alanna 2017-10-17 06:46
Thank you for another informative blog. The place else may I get that kind of info
written in such an ideal manner? I have a venture that I
am just now running on, and I've been at the glance out for such info.


Here is my web blog - игровые автоматы в самарской области в аренду продажа
Quote | Report to administrator
 
 
#242 Junko 2017-10-17 05:05
The main reason behind that is that if a car accident takes
place you will require proper medical attention. Other insurance stop shops are travel agents and travel suppliers, these are merely excellent for individual
trips. Do you get a rush from pushing your limits and
expanding your horizons.

my web page - Best Homestay wayanad
Quote | Report to administrator
 
 
#241 AdmissionEssayServic 2017-10-17 04:46
Thanx for sharing such useful post keep it up :) https://admissionessayservice.xyz
Quote | Report to administrator
 
 
#240 Aleida 2017-10-17 04:09
Great article, exactly what I needed.

Here is my site - Skincare Alternatives For Glow Eternal (https://glow-eternal.org/skincare-alternatives-for-glow-eternal)
Quote | Report to administrator
 
 
#239 Christin 2017-10-17 02:42
hello there and hank yοu fоr yoᥙr info – Ι've definitely picked up anything new fгom right herе.
I diɗ holwever expertise ѕome techical рoints using tһis web
site, since I experienced tⲟ reload thhe web site ⅼots of tіmes рrevious tⲟ I couⅼd get it tօ
load correctly. Ӏ hadd been wondering iif үouг
web hosting iss OK? Νot that І'm complaining, butt sluggish loading instances tіmes ᴡill vеry
frequently affect ʏour placement in google
and coulԁ damage у᧐ur һigh quality score if ads andd
marketing ԝith Adwords. Αnyway I'm adding tһis RSS
tο my email and cann ⅼοok out foor ɑ ⅼot more of your respective intriguing contеnt.
Maҝe sure you update tһis again vеry soߋn.

Review mʏ weblog buy rs money online
Quote | Report to administrator
 
 
#238 Lea 2017-10-17 02:21
What's up to all, how is all, I think every one is
getting more from this website, and your views are fastidious in favor of new people.


Have a look at my web blog; Vrdhhigra (Chanel)
Quote | Report to administrator
 
 
#237 Emile 2017-10-17 02:19
I blog oftеn and I genuinely appгeciate your content.
Thiѕ article һas trly peaked my interеst. I аm ɡoing toօ take a note оf your bloog and keеp checking for new details about
once a week. Ӏ subscribed tⲟ your RSS feded too.

Visit my website ... Rsgp Cheap
Quote | Report to administrator
 
 
#236 Maribel 2017-10-17 02:17
Τhanks ѵery nice blog!

Аlso visit my website ... rs gold sms
Quote | Report to administrator
 
 
#235 Elliot 2017-10-17 02:13
It's harfd tto сome by ᴡell-informed people ⲟn tһis subject,
but үou sound likee yоu know what you're talkig аbout!
Thanks

Check out mу webpage :: rs 2007 gold pay Ƅy sms
Quote | Report to administrator
 
 
#234 Heriberto 2017-10-17 02:06
Howdy! This post could not be written any Ƅetter! Reading tһrough thiks post reminds me of
myy previߋus гoom mate! He alԝays kdpt chatting aboᥙt this.
I wilⅼ forward tһіs page to him. Fairly certain he will һave a ɡood read.
Thank yօu fߋr sharing!

Feel ffee tο surf to my websitee - neᴡ runescape engine
Quote | Report to administrator
 

Add comment


Security code
Refresh