PDF
Print
E-mail

5 WAYS TO MICRO-TARGET YOUR ADVERTISING

Written by April
Tuesday, 13 May 2014 16:50

It's easy to point to big media outlets as the answer for an advertising plan. But if your trading area is a three-mile radius around your location or your target audience is Norwegian natural blondes, what are the options?

Here are five ways the sharp-shooters at Thayer Media micro-target for their clients:

  1. Look at the concentric circles of influence around your location. If there are free or paid signage opportunities, they are often your first best option for increasing awareness. Evaluate out-of-home choices based on their proximity or their position on the path to your location. And if there are none, consider mobile outdoor - that way your message can drive through your trading area. Do you have company vehicles? Wrap them - you are now your own mobile billboard.
  2. Do a study of the search advertising that's going on in your category. Who among your competitors stands out? When you evaluate their keywords, make sure you have the same terms that matter to you. It's important to appear for the search words and phrases that your competition does. You can also take advantage of their keyword vulnerabilities and differentiate yourself in the areas that represent your best opportunities to stand out.
  3. Find an emotional outlet for your message. Specialized and/or localized media options mean that you might get to talk to people who care about the same things you do, and the options are nearly endless. We always look for a way to incorporate a human voice into our media plans. We also look for affinity relationships - remember those Norwegian natural blondes? I bet they're at the salon maintaining that color. Is there non-traditional out-of-home right across the street? Is there a column in the community newspaper or city magazine that talks about health and wellness?
  4. Direct mail that's offer-driven still stops the right buyer in their tracks. Just make sure the offer is significant or you'll be mailing your budget out the window. The best list is your list but careful list-buying can also yield great results.
  5. Own your Google location. Mobile and online search means it's important for you to be the one who shows up in an area search in your category. It's a very simple thing and it's amazing to us that so many businesses don't do this right after they sign their lease.

Finally, signage is critical. So make sure you have your signage designed and built by a professional. When people are driving down your street, they shouldn't have to squint to see who you are. And don't forget to add a category identifier if your name and logo don't logically get people to an understanding of what you have to offer.

Do you have other ideas? We do, but let us hear from you.

Comments  

 
#1378 Esther 2017-12-17 20:50
Como é: A Dieta Jenny Craig cobija três fases.

Aqui é meu site da Web - Melhores suplementos para emagrecer (Pedro
Lucas
)
Quote | Report to administrator
 
 
#1377 Elsa 2017-12-17 19:58
Examine this page usually, or comply with MYLAB FIELD, INC.


my weblog :: Mylab Box Review
Quote | Report to administrator
 
 
#1376 Art 2017-12-17 19:46
Examine this web page often, or follow MYLAB BOX,
INC.

Take a look at my web page mylab
box coupon
Quote | Report to administrator
 
 
#1375 Alanna 2017-12-17 19:14
MyLab Box really is non-public and discreet.

Also visit my page: mylab box coupon code
Quote | Report to administrator
 
 
#1374 Elisa 2017-12-17 18:52
On common, MYLAB FIELD, INC. Now there's - MyLab Box.

my blog post ... my
lab box coupon code
Quote | Report to administrator
 
 
#1373 Debora 2017-12-17 15:54
I have been surfing online more than three hours nowadays, but I never found any fascinating article like yours.

It is beautiful price sufficient for me.
In my view, if all webmasters and bloggers made
good content as you did, the internet might be a lot more helpful
than ever before.

My site ExpertOption
Quote | Report to administrator
 
 
#1372 Rosemary 2017-12-17 13:46
Click on here to get tested at dwelling with MyLab Field.


Take a look at my homepage Mylab Box Review
Quote | Report to administrator
 
 
#1371 Mayra 2017-12-17 13:01
You actually make it seem really easy along with your presentation but I in finding this topic to be really something that I believe I would never understand.
It seems too complex and extremely extensive for me. I am having a look
forward xarelto for your next put up,
I'll attempt to get the grasp of it!
Quote | Report to administrator
 
 
#1370 Randal 2017-12-17 12:43
Examine for MYLAB BOX, INC.'s promo code exclusions.


Also visit my website: mylab box results
Quote | Report to administrator
 
 
#1369 Merlin 2017-12-17 12:43 Quote | Report to administrator
 
 
#1368 Regan 2017-12-17 12:42
Nobody allows the STD testing service from the home.


Check out my weblog - mylab box coupon code
Quote | Report to administrator
 
 
#1367 Forrest 2017-12-17 10:49
Visit this web site for extra information on STD Test Critiques.


Also visit my blog post - mylab
box results
Quote | Report to administrator
 
 
#1366 Izetta 2017-12-17 10:28
Antibiótico e corticosteróide bom contra ?

meu net-work ... mulheres nuas na webcam
Quote | Report to administrator
 
 
#1365 Valeria 2017-12-17 10:04
Go to this web site for more info on STD Test Evaluations.


Feel free to visit my web site - mylab
box reviews
Quote | Report to administrator
 
 
#1364 Angeles 2017-12-17 10:00
Click on right here to get tested at residence with MyLab
Field.

Also visit my blog post: mylab box coupon code
Quote | Report to administrator
 
 
#1363 Corrine 2017-12-17 09:39
MyLab Box really is personal and discreet.


Here is my blog post; mylab
box coupon code
Quote | Report to administrator
 
 
#1362 Gabriella 2017-12-17 09:16
Click right here to get tested at dwelling with MyLab Box.


Visit my web blog :: mylab box
reviews
Quote | Report to administrator
 
 
#1361 Floyd 2017-12-17 08:51
Hey there just wanted to give you a brief heads up annd lett you know a few of tthe inages aren't loading correctly.
I'm not sure why but I think itss a linking issue. I've tried it
in two different web browsers and both show the same results.


Feel free to surf to my homepage ::
Quote | Report to administrator
 
 
#1360 Katharina 2017-12-17 04:19
Ahaa, its good dialogue concerning this article at this place at this blog, I have read all that, so at this time me also commenting here.


Feel free to visit my blog post - Sex for Smart People podcast
Quote | Report to administrator
 
 
#1359 Santos 2017-12-17 01:53
I simpⅼy need to say I am ethical new to weblog and honestly enjoyed this website.
More than acceptable I’m succeeding to bookmark yоur orientatіon .
You reɑlly crop up b grow with stirгing writings.
Acclamation with a view sharing your website.


get ambassador referral marketing
software
Quote | Report to administrator
 
 
#1358 Leila 2017-12-17 00:38
Have you ever thought about creating an e-book or guest authoring on other sites?
I have a blog based upon on the same information you discuss and
would really like to have you share some stories/information. I know my visitors
would appreciate your work. If you are even remotely interested, feel free to shoot me an email.



Feel free to surf to my web page ... traffic junky
Quote | Report to administrator
 
 
#1357 Rusty 2017-12-16 23:05
payday loans
payday loans online
payday loans
payday loans online
payday loans online
Quote | Report to administrator
 
 
#1356 Gabriela 2017-12-16 17:50
Thank you for helping out, fantastic info.

My site :: monster golf swing youtube
Quote | Report to administrator
 
 
#1355 Oscar 2017-12-16 16:38
It's important to locate a reputable and skilled professional to
repair or service your antique music box. It may be tempting to scan every slide you own, but this may probably lead to your spending additional time and
funds about the project than you intended. While quite a few overglaze colours
can theoretically be fired with the identical time, far
more usually absolutely nothing they may be fired
separately.

Also visit my web blog onemarket.pl
Quote | Report to administrator
 
 
#1354 Michale 2017-12-16 08:18
Who the fuck wants to live next to the faggot club

Take a look at my website: Leandra
Quote | Report to administrator
 
 
#1353 Stormy 2017-12-16 04:12
Hello colleagues, how is all, and what you would like to say on the
topic of this paragraph, in my view its genuinely remarkable in favor of
me.

Visit my blog :: car key programming software suppliers
Quote | Report to administrator
 
 
#1352 Rocky 2017-12-15 11:30
Awesome things here. I am very happy to peer your article.
Thank you a lot and I'm taking a look forward to touch you.
Will you please drop me a mail?

Look into my blog: סורגים
בפתח תקווה
Quote | Report to administrator
 
 
#1351 Smithc847 2017-12-15 10:53
Howdy would you mind sharing which blog platform you're working efkcbddbgabkgec d
Quote | Report to administrator
 
 
#1350 Smitha689 2017-12-15 10:53
I usually do not drop a comment, but I read a few bgbfgfdageeefgc g
Quote | Report to administrator
 
 
#1349 Smithd902 2017-12-15 10:52
Oh my goodness! an amazing article dude. Thanks Nonetheless I am experiencing issue with ur rss . Dont know why Unable to subscribe to it. Is there anybody getting similar rss drawback? Anybody who is aware of kindly respond. Thnkx ddaeakdcdbkedge g
Quote | Report to administrator
 
 
#1348 Janna 2017-12-15 10:17
wiked track

Also visit my web-site - commercial building contractor london
Quote | Report to administrator
 
 
#1347 Eden 2017-12-15 09:39
If yoou might be inclined on comcepts of life and death then you can definitely find different designs available aat tattoo galleries.
You can head to visit to get a DVD Creator too create your photos into a DVD.
In most cases this is not a difficulty as users can order prinrs straight from the sharing site.


Feel free to surf to my site msb.bestessays.xyz
Quote | Report to administrator
 
 
#1346 Adell 2017-12-15 07:02
You need a surface cleaner bro!

My web blog :: Kristy
Quote | Report to administrator
 
 
#1345 Renato 2017-12-15 05:04
They have a Kevlar Belt to prevent Punctures,and supposed to give a less Cushioned ride but I did not notice much difference.
A bit harder,more rolling resistance but not much.
Meant to show the Tyres and other parts of the Bike,will show on next Video.Thanks for watching.



My homepage :: Car Tyres Dublin 15
Quote | Report to administrator
 
 
#1344 Myrtis 2017-12-15 02:13
Can't wait for your next vid. This was great XD

Here is my site Central
ga locksmith dublin ga
Quote | Report to administrator
 
 
#1343 Gail 2017-12-14 19:52
I constantly spent my half an hour to read this website's
articles every day along with a mug of coffee.


Here is my web-site mining bitcoin
Quote | Report to administrator
 
 
#1342 Nam 2017-12-14 16:12
Thanks for sharing such a pleasant opinion, article is pleasant, thats why i have read it entirely

my weblog; testosterone
therapy medications
Quote | Report to administrator
 
 
#1341 Ambrose 2017-12-14 16:09
well done nice article :) 

Feel free to surf to my homepage: Jere
Quote | Report to administrator
 
 
#1340 Fermin 2017-12-14 10:18
Your method of telling the whole thing in this post is actually
fastidious, all can effortlessly understand it, Thanks a lot.


Visit my blog; car
key programming tools Products
Quote | Report to administrator
 
 
#1339 Franklin 2017-12-14 09:58
Yes! Finally something about xarelto and high blood pressure lawsuit.
Quote | Report to administrator
 
 
#1338 Christi 2017-12-13 22:29
First of all I want to say fantastic blog! I had a quick question which I'd like
to ask if you do not mind. I was interested to
know how you center yourself and clear your head prior to writing.
I've had a tough time clearing my thoughts in getting my
thoughts out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes tend to be wasted simply
just trying to figure out how to begin. Any ideas or tips?
Appreciate it!

Feel free to visit my page :: lexus remote car key
programming
Quote | Report to administrator
 
 
#1337 Elizabeth 2017-12-13 17:38
I love your site.. keep up the good work Do you have any idea which theme you are using by the
way? Also, I shared this on Facebook

Thank you.

Feel free to surf to my web page - Shaun
Quote | Report to administrator
 
 
#1336 Bernd 2017-12-13 16:05
you'rein point of fact a just right webmaster. The web
site loading velocity is incredible. It seems that you're doing any distinctive trick.
Moreover, The contents arre masterwork.
you have performed a wonderful process onn this subject!


Feel free to visit my homepage - wordpress to
html converter plugin (Darell)
Quote | Report to administrator
 
 
#1335 Kayla 2017-12-13 12:42
I was suggested this web site by my cousin. I am not
sure whether this post is written by him as nobody else know such detailed about my difficulty.

You're amazing! Thanks!

Review my page coins
Quote | Report to administrator
 
 
#1334 Lewis 2017-12-13 01:30
buy cialis germany
tadalafil
buy cialis discount online
Quote | Report to administrator
 
 
#1333 Theresa 2017-12-12 06:42
I'm really loving the theme/design off your weblog.
Do youu ever run into any browser compatibility issues?

A number of my blog visitors have complained about my blog not working
correctly in Explorer but looks great in Safari.
Do yoou have any tkps to help fix this problem?



my weblog :: Engine Tuning Stage 1
Quote | Report to administrator
 
 
#1332 Betty 2017-12-11 05:00
erectile dysfunction causes lloyds
online
lloyds online http://erectiledysfunctionpills.store
Quote | Report to administrator
 
 
#1331 Margo 2017-12-11 04:10
cialis cost cialis
side effects
cialis without a doctor prescription http://cialisoonline.us
Quote | Report to administrator
 
 
#1330 Bernie 2017-12-11 03:09
Hello, I enjoy reading all of your article post. I like to write a little
comment to support you.

Also visit mmy ste :: Adolfo
Quote | Report to administrator
 
 
#1329 Dolly 2017-12-11 02:09
viagra viagra pills for sale buy viagra online http://viagrasamples.world
Quote | Report to administrator
 
 
#1328 Monique 2017-12-11 00:16
sildenafil citrate tablets sildenafilo kamagra 100mg http://sildenafilcitrateph.accountant
Quote | Report to administrator
 
 
#1327 Rosa 2017-12-10 23:43
I want to say I appreciate you providing this info, you are doing an excellent job with the site...



Take a look at my web blog :: free online psychics
Quote | Report to administrator
 
 
#1326 Cameron 2017-12-10 23:32
viagra without prescription viagra without a doctor prescription viagra without a doctor prescription http://viagrawithoutdoctorprescr.bid
Quote | Report to administrator
 
 
#1325 Arianne 2017-12-10 23:16
prescription without a doctor's prescription viagra on line no prec viagra without a doctor
prescription http://viagrawdoctorprescription.bid
Quote | Report to administrator
 
 
#1324 Deloris 2017-12-10 23:06
sildenafil 50 mg prezzo sildenafil kamagra 100mg http://sildenafilcitrate.today
Quote | Report to administrator
 
 
#1323 Marcela 2017-12-10 19:36
viagra without a doctor prescription usa viagra without
a doctor prescription usa
viagra without prescription http://viagrawithoutdoctorprescr.today
Quote | Report to administrator
 
 
#1322 Smitha476 2017-12-10 05:43
Very efficiently written post. It will be valuable to anyone who usess it, as well as myself. Keep doing what you are doing i will definitely read more posts. eaaddfkcddfdgdd e
Quote | Report to administrator
 
 
#1321 Smithe984 2017-12-10 05:42
I really like and appreciate your blog post.Thanks Again. ekdfcecfecefebe b
Quote | Report to administrator
 
 
#1320 Smithd468 2017-12-10 05:42
This will be a fantastic site, will you be interested in doing an interview regarding just how you designed it? If so email me! dgcggfdcdcegdae e
Quote | Report to administrator
 
 
#1319 Jade 2017-12-08 16:35
I am truly pleased to glance at this weblog posts which consists of tons of
valuable facts, thanks for providing such information.

my blog; Autoabogadosca.Github.Io
Quote | Report to administrator
 
 
#1318 Juanita 2017-12-08 16:11
Clicking it will open the YouTube Films channel.

Have a look at my page; full movies for kids
Quote | Report to administrator
 
 
#1317 Chasity 2017-12-08 14:53
loans for bad credit
loans for bad credit
loans for bad credit
no credit check loans
payday loans for bad credit
Quote | Report to administrator
 
 
#1316 Quentin 2017-12-08 04:53
play casino online
casino online
slot games
casino games
real money casino online usa
Quote | Report to administrator
 
 
#1315 Sandra 2017-12-07 19:09
Thank you for another nformative web site. Where else
maay I get that kind of info written in such a perfect means?
I have a project that I am just now working on, and I have been on the glance out for such
information.

Here is mmy blolg ... make money fast uk online - Minda,
Quote | Report to administrator
 
 
#1314 Felipa 2017-12-07 16:10
I am not positive where you're getting your information, however great topic.

I must spend some time studying much more or working out
more. Thanks for magnificent information I was on the lookout for this info for my mission.

Here is my page advertise online
Quote | Report to administrator
 
 
#1313 Ivy 2017-12-07 08:13
Hi would you mind sharing which blog platform you're working with?
I'm going too start my ownn blog in the near future butt I'm having a diffcult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layouht seems different
then most blogs and I'm looking for something
unique. P.S My apologies for getting off-topic but I
had to ask!

Here is my page extenze
zpst
Quote | Report to administrator
 
 
#1312 Brianne 2017-12-06 21:46
Do you haave a spam issue on this blog; І ɑlso am
a blogger, and I was curious aƄoᥙt your situation; mɑny of սs havbe ϲreated sokme nice proceduress aand ԝе are ⅼooking to exchange strategies witһ otheг folks,
ρlease shoot me ann e-mail if іnterested.



Here іs my web-site; visit link
Quote | Report to administrator
 
 
#1311 Niki 2017-12-06 15:08
ed drugs erectile dysfunction causes erectile dysfunction remedies http://edpills.shop
Quote | Report to administrator
 
 
#1310 Merri 2017-12-06 14:47
Hey! I just wanted tto ask if you evrr have any roblems with hackers?
My last bllog (wordpress) was hacked and I ended up losing many months of hard work due too no data backup.Do you haqve any meyhods too stop
hackers?

My webpage :: growth hormone cauwes hairr loes (Lawrence)
Quote | Report to administrator
 
 
#1309 Federico 2017-12-06 05:27
watch The Shape of Water
online
Shape of Water (2017), Rapid Hyperlinks.
Quote | Report to administrator
 
 
#1308 Pedro Miguel 2017-12-05 23:24
No entanto, SEO não que faz uma consultoria seo (João João Vitor) é uma ciência exata!
Quote | Report to administrator
 
 
#1307 Linnie 2017-12-05 19:34
Burmistrz Miasta Sanoka w piśmie z poranka 27. 04. 2010 r.
do „Sokoła” informuje w sprawie działek nr 541/4 i 541/5 zabudowanych obiektem lodowiska.


Also visit my blog :: praca sanok
Quote | Report to administrator
 
 
#1306 Janessa 2017-12-05 07:44
Always bbear iin mind cut of diamond mens shape and quality.
For getting ring of herr choicce within your budget,
itt is incredibly to come upp with a hunt for a similar on Internet with there being several online jewelers thatt provide affordable
yett elegant rings. But unfortunately collection available from online jewelry stores don't impress you,
trry searching the ring on other stores that supply special discounted offer for thee buying diamond rings.


Look into my blog; wedding planning timeline 8 months
Quote | Report to administrator
 
 
#1305 Loretta 2017-12-05 06:02
And that final tthing is vital, because it doesn't matter how good a celebration is,
nothing makes an event great like the perfect, personal party decorations you choose.
You can visit visit to get yourself a DVD Creator to produce your photos into a
DVD. Hilary Duff also became a singer from being merely a sfar of her very own Disney Channel show, Lizzie Maguire.


Also visit my weblog ... essay what makes america
great
Quote | Report to administrator
 
 
#1304 Lori 2017-12-04 23:11
There is no such thing as a cure for Over The Counter Std Test Herpes hepatitis A
virus.
Quote | Report to administrator
 
 
#1303 Vivien 2017-12-04 22:06
I loved as much as you will receive carried out right here.
The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get got an nervousness over that you wish be delivering
the following. unwell unquestionably come further formerly again as exactly the same nearly
very often inside case you shield this increase.

Stop by my web site; testosterone therapy side effects anxiety
Quote | Report to administrator
 
 
#1302 Rosalina 2017-12-04 21:57
Luckily, it's easy for individuals to 'self help' using organic,
natural products and without spending a fortune.
You are unlike a lot of people who simply continue doing things the direction they have
always done them and without really considering
what they are doing. Supply the party by having an elaborate cake which has a personalized going-away message, and don't forget to consider an image with the cake before it gets cut.



Check out my weblog cheap
designer bags mens
Quote | Report to administrator
 
 
#1301 Grady 2017-12-04 17:58
Thanks for sharing your info. I really appreciate your efforts and
I will be waiting for your further write ups thank you
once again.

Also visit my web blog: vigrx discount (http://oralspa.co)
Quote | Report to administrator
 
 
#1300 Hannah 2017-12-04 16:32
To get started trading you first want a broker account.


Feel free to surf to my site ... binary
options trading strategy 2017
Quote | Report to administrator
 
 
#1299 Caridad 2017-12-04 04:12
особое мнение фильм
кино онлайн бесплатно +в хорошем
сезон смотреть онлайн
смотреть фильм эверест
Quote | Report to administrator
 
 
#1298 Ryder 2017-12-03 22:58
My brother suggestwd I may like this blog. He was totally
right. This post actually made my day. You can noot
imagine just how much time I had spent for this information!
Thank you!

Also visit my page - alternative treatment for diabetes type 2
Quote | Report to administrator
 
 
#1297 Delila 2017-12-03 20:17
клетка фильм
формула
кино imax

жить фильм
фильм
красотка
Quote | Report to administrator
 
 
#1296 Donnell 2017-12-03 20:14
My partner and I stumbled over here from a different
web address and thought I might check things out. I like what I see so i aam just following you.
Look forward to loking over your web page for a second time.


Feel free to surf to my webpage fut millionaire mike miranda
Quote | Report to administrator
 
 
#1295 Derek 2017-12-03 19:58
The Disaster Artist stream (https://disasterartistfullonline.com) Disaster
Artist Full Movie Watch Online.
Quote | Report to administrator
 
 
#1294 Debra 2017-12-03 19:16
Good write-up, I am regular visitor of one's web site, maintain uup the excellent operate,
and It is going to be a regular visitor for a long time.


Also visit my site: help with your period ()
Quote | Report to administrator
 
 
#1293 Robby 2017-12-03 16:37
новинки кино бесплатно +в хорошем качестве
новинки кино выш
драйв фильм
афиша кино чебоксары
Quote | Report to administrator
 
 
#1292 Jamey 2017-12-03 15:08
If you're inclined on concepts of life and death then you can find
different designs offered at tattoo galleries. As the first part of
the Lyrics break, there's no questiion tjat they is tattling
with regards to a past kinship (. The heater was built by
Torbay Council wihin its complete redevelopment off Princess Gardens aand Princess Pier.



Also visit my website Jamey
Quote | Report to administrator
 
 
#1291 Smithg557 2017-12-03 13:53
Hey there, You have done a great job. I'll definitely digg it and personally recommend to gedgbbegkabckdk e
Quote | Report to administrator
 
 
#1290 Smithc310 2017-12-03 13:53
I truly enjoy looking at on this web site , it contains superb blog posts. Heavierthanair flying machines are impossible. by Lord Kelvin. cgcdedaebaadage b
Quote | Report to administrator
 
 
#1289 Smithf332 2017-12-03 13:52
Some truly select blog posts on this web site , saved to fav. dfkdkgcddfbebbe d
Quote | Report to administrator
 
 
#1288 Violette 2017-12-03 09:40
dreams casino
slots canada online
money slot
best slot games
slot sites canada
Quote | Report to administrator
 
 
#1287 Nan 2017-12-02 17:00
I am not sure where you're getting your information, but great topic.
I needs to spend ssome time learning much more or understanding more.
Thanks for excellent information I was looking for this info for my mission.

Feel free to viusit myy bblog - gravura computerizata
Quote | Report to administrator
 

Add comment


Security code
Refresh