What is THE Perfect Banner?

Written by April
Thursday, 08 November 2012 22:55

The efficacy of media is always a hot topic, and maybe never hotter than when talking about online display.


Everybody has an opinion (generally negative) about banner ads, even clients who insist they won't touch the medium with a ten-foot pole.  Yet banner ads are subject to the same rules about notability as any other ad vehicle:  Make a smart, funny or heart-warming banner, make it memorable and watch what happens!

The below link is to a great post from Tessa Weggert on ClickZMedia, complete with examples and reasons why.

Could This Be the Perfect Banner?