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TV - The Shared National Experience Argument

Written by Administrator
Thursday, 11 November 2010 00:00

Conan O'Brien's success on TBS may point to broadcast television's single greatest weakness.

 

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Nielsen Reports On What We're Doing Online

Written by April
Monday, 20 September 2010 00:00

No surprise - we're spending more time than ever with social media.

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Content Marketer – The Job Description of the Decade

Written by April
Monday, 14 June 2010 00:00

Eloqua, a company that idolizes conversion, has created a new job title for one of its staff members: Director of Content Marketing.

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Attribution is Nothing New – And It’s Tougher Than Ever

Written by April
Thursday, 03 June 2010 00:00

You would think attributing results of client ad spend would be easier now that we’ve got more insight into consumer behavior thanks to the web. You would mostly be wrong.